Clay is a bold sans serif typeface designed to break through modern type. It is rough around the edges yet consistent through shape and spacing. Clay's handmade touch focuses in on the tiny imperfections all around us that are made beautiful by being relatable.
Inspired by lettering from vintage matchboxes, tin cans, postcards, pins, etc.
Clay is an exploration of turning a modern typeface vintage through texture
Haiku written by Arianna Bell (Copywriter)